JAP: culture for small fireplaces, issues with Contura, goal to get Tulikivi brand overall, our activity in Fairs, WSF, price, 50% discount

UA: affordable price, small fireplace vs our standard models

SAUNA:
new KEVO collection

bigger show-room (working model) discount
convince them in value-for-money advantage
end-customers demand (digital marketing, program for house-renting business)

Jero fireplace in every room in klubi or/and program for renting housing business which would lead to Tulikivi Jero in "every" rented house in Finland - let dealers live with it at least for a while.

no working units
no fancy samples of surface treatment
lack of understanding how to install Tulikivi

JERO:
Contura, any soapstone model

SAUNA:

sauna culture
dealers' business specialty
sauna / stone testing premises on factory
product tech. issues (poor old electronics and control, 1 phase, certification etc.)
logistics issues (classic heaters)
installation issues VS demand for simplicity
lack of sales and tech. support
personal attitude to/with Tulikivi

Japan:
some activity 4 years ago
Jero collection
new agreement with Mr. Nozaki
our activity on Fairs, WSF
sauna and tiles products
positive Tulikivi corporate culture

SAUNA:
design
KEVO
popularization of Tulikivi sauna products based on current dealer net (Finnmark and other dealers' recommendations while my business trips)
business trips, WSF, Interbad
MSRP

Japan JERO: earthquake test results, product value VS price fit the customers

Japan SAUNA: certification issues, sauna testing premises and dealers' visits to factory

Europe: pathetic economic situation, lack of digital marketing and sauna testing premises

JERO:
earthquake test
factory invitations
feedback from Metos and dealers
sales/tech. trainings onsite
activity on Fairs and in digital
more business trips.

SAUNA:
digital marketing
sauna testing premises
keep expanding product line
fight with OKAs
sales / tech. training program
more business trips
Fairs, sauna forums etc.

H1 estimate +10 - 15%

budget +55%
estimate +30%
to get the rest we need a miracle